As the sports section of the main newspaper in Boston, I found mixed results when assessing the Globe sports section's SEO strength. On the one hand, the Globe does a good job of including buzzwords in headlines. On the sports page of the Globe 's website, I saw that nearly every headline had the name of a player or team executive (or multiple), and those that didn't had team names, city names, or league names. So from an SEO perspective, the Globe does a good job framing its content. On the other hand, I conducted a brief experiment to see how often the Globe would appear in generic searches using Google's News function. I searched: "World Series," "Red Sox," "Patriots," "Tom Brady," "Celtics," and "Boston sports." "Red Sox" generated the most results from the Globe , while "World Series" and "Tom Brady" showed no articles from the Globe on the first page of results. The ot...