Jacob Gurvis JO 304

After searching for quite a bit of time, I was unable to find anything from the sports section of the Boston Globe  that included an interactive feature. No maps (not even of the Sox parade this week), no polls, no quizzes. While I don't necessarily think the lack of interactivity is a glaring weakness of the Globe , I do think the addition of certain features could help improve the Globe 's appeal. For instance, if a particular article or column addresses a debate in sports, why not have a poll at the bottom for readers to weigh in? Or if there's coverage of a parade, why not have an interactive map of the route instead of just listing the streets included? So while I don't find the lack of interactivity to be a fatal flaw for the Globe  sports department, I do think that an effort to include more interactive features would certainly improve the Globe 's brand, SEO, appeal, and reach. Not everyone loves to spend ten minutes straight reading articles--many need so...

As the sports section of the main newspaper in Boston, I found mixed results when assessing the Globe  sports section's SEO strength. On the one hand, the Globe  does a good job of including buzzwords in headlines. On the sports page of the Globe 's website, I saw that nearly every headline had the name of a player or team executive (or multiple), and those that didn't had team names, city names, or league names. So from an SEO perspective, the Globe  does a good job framing its content. On the other hand, I conducted a brief experiment to see how often the Globe  would appear in generic searches using Google's News function. I searched: "World Series," "Red Sox," "Patriots," "Tom Brady," "Celtics," and "Boston sports." "Red Sox" generated the most results from the Globe , while "World Series" and "Tom Brady" showed no articles from the Globe  on the first page of results. The ot...

The Boston Globe  sports section utilizes infographics on a fairly regular basis. Especially in sports, infographics are a great way to display information, such as statistics, in a visually appealing and engaging way. The Globe 's Sunday edition features a longer sports section with an additional full page devoted to each of the major sports, each with a central graphic. The infographics focus on one particular trend or topic, using images and statistics to tell a unique story. This past Sunday, the Globe 's baseball page included a graphic on the New York Yankees' historic home run production in 2018. It compares 2018 to other Yankee seasons with impressive home run totals, and then breaks down each year with more specific information. I have always enjoyed the Globe 's Sunday edition, and the addition of interesting and well-crafted infographics are a primary reason for that. If anything, I wish the Globe  used infographics more than once a week! https://www.boston...